2023 New Year Lucky Colors

Let's welcome the new year 2023 with as much luck and favor, gratitude, good health, and all-around abundance!

So we’ve compile things that are said to be “lucky”, details with good intentions for the new year. Just take it with a grain of salt, an FYI perhaps. And if you believe in it then great! But if you don’t, there’s no judgment or disfavor.

2023 Pantone Color of the Year

Pantone is a US Company involved in the design, fashion, printing industries as well as the manufacturing of color designs. They come up with a “Color of the Year” that for some sets the stage for the lucky colors to wear or lucky colored things-to-have to ring in the new year.

For 2023, the Pantone Color of the Year is “Viva Magenta”.

“Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

Source: Pantone
Color Palettes of Viva Magenta

According to Pantone, because Viva Magenta strikes a balance between warm and cool, it’s a color that’s not too harsh for the body and brings a fun, exciting element that can transform into an accessory. Read more on how Viva Magenta may be used in different scenarios here. Find out about the past Colors of the Year from Pantone here.

Lucky Colors for 2023 Year of the Water Rabbit

The lucky colors for the new year has also been based on what is lucky for the lunar (Chinese zodiac) new year. For 2023, Chinese/Lunar New Year is on January 22, 2023 when we welcome the Year of the Water Rabbit. Lucky colors are based on the traits of the prevailing sign for the year.

YearLunar New YearChinese Zodiac Sign
2023Sunday, January 22, 2023Rabbit
2024Saturday, February 10, 2024Dragon
2025Wednesday, January 9, 2025Snake
2026Tuesday, February 17, 2026Horse
Upcoming Chinese/Lunar New Year Dates and Signs

Rabbits are said to be multi-talented individuals. They are affectionate people, forms close relationships and also seek out and appreciate peace and tranquility.

For 2023, since the Water Rabbit is one associated with water and earth, lucky colors would be determined by this. Generally lucky colors for the 2023 Year of the Water Rabbit are green, blue, pink, and red.

Blue is a happy color, no matter what shade you choose. It represents open spaces like the ocean and the sky. If you are looking for inspiration, imagination, wisdom, tranquility, good health or just are optimistic about the future, wear shades of the color blue. Blue can also help with balance and self expression.

Green is associated with nature, life and renewal. This color is thought to bring about luck when it comes to areas of healing, health, and growth. Being the color of money, it is also traditionally associated boosting your finances. Green is a color that also helps alleviate anxiety, depression, and nervousness.

Pink is a delicate color that represents friendship, approachability, emotional stability and inner peace. Wear pink to encourage intimacy, affection, and love.

Red is associated with heat, love, desire, passion, courage, willpower, anger and stress. This color is an excellent choice for those looking for love & passion. It can also bring about luck in areas associated with work and those who are looking for positions of power.

Lucky colors also are determined depending on your zodiac sign.

Happy New Year 2023! Wishing you all good health, prosperity, and abundance!

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